Printed Pieces

Major Rebranding Project

We needed a company-wide refresher on our brand, so I took initiative and decided to come up with three different looks for the refresh so we could have a place to start the journey. I eventually came up with three solid designs to chose from. Then, we narrowed them down to one design and have been working with that design, utilizing it in every aspect of the company from trade show booths to letterhead. This was one of the most challenging projects I've ever experienced. Re-designing everything marketing touches is such a massive undertaking. However, it was also the most fun project I've ever had the privilege to design.

The first picture on this page was the final chosen look. With this look it allows us to use different pictures to convey different parts of what we do as a company. We are able to use the "hexagons" with pictures in a myriad of different ways throughout our all of our marketing materials as you can see from some of my other portfolio pieces. Cohesion was key to this project.